Introduction to AI in Marketing for Industrial-Sector Professionals

Description

1. Get comfortable with Chat GPT’s main features, Chats, Projects, and Custom GPTs, at an introductory level: enough to set them up, use them, and understand their value.
2.  Write clear, structured AI prompts that produce usable marketing content on the first or second attempt.
3. Set up a company workspace (Project) that holds their brand and product context, so they can reuse it across future work without repeatedly providing the same information.
4.  Turn existing company materials, product sheets, company profiles, catalogues, into social posts, LinkedIn content, and email drafts.
5.  Generate marketing visuals for their own products, and judge where AI output is reliable and where it is not.
6.  Produce a short product video with an Arabic or English voiceover.
7. Build a simple reusable assistant (Custom GPT) that applies their company voice, tone, and format rules to every future output without being briefed again.